2024-2028 STRATEGIC PLAN

EMPOWERING

THE CANADIAN STYLE

OF WINNING

Read the full Strategic Plan

WHAT WE DO

IS WHO WE ARE

PURPOSE

To inspire and support all participants to realize their dreams in artistic swimming

MISSION

To achieve excellence in all aspects of Artistic Swimming in Canada

VISION

To be a world-leading nation in Artistic Swimming

STRATEGIC DIRECTIONS

DEVELOPING, THRIVING, WINNING: LIVING OUR GOLD MEDAL PROFILE

  • Nurture a thriving sport at all levels

  • Cultivate a winning team culture and mindset

  • Empower holistic athlete development

LEADING BY EXAMPLE

  • Promote a positive and safe sport experience

  • Champion diversity, equity, and inclusion

  • Sustain global leadership in training and education

STRENGTHENING ORGANIZATIONAL EXCELLENCE

  • Elevate our status as an organization of choice

  • Drive brand growth and create engagement

  • Sustain industry-leading governance excellence

CORE VALUES

We Value PEOPLEEXCELLENCETEAMWORKCOLLABORATIONETHICSRESPECTSAFETY

READ THE FULL STRATEGIC PLAN