Synchro Canada announces multi-year partnership with Shiseido (Canada) Inc.

Shiseido is now an Official Partner of Synchro Canada and the title sponsor of the Canadian Open Synchronized Swimming Championships.

Ottawa, January 27, 2015 — Synchro Canada announced today a new multi-year strategic partnership with Shiseido (Canada) Inc. that includes title sponsorship of the 2015 & 2016 Canadian Open Synchronized Swimming Championships.

Shiseido will be the exclusive Skincare and Suncare sponsor of the Canadian Senior National Team, a partnership aligning with the premiere of a revolutionary expansion to the brand’s best-selling Suncare line. Launching across Canada in March 2015, new Shiseido Suncare Ultra Sun Protection Lotion and Cream SPF 50+ feature Shiseido’s exclusive WetForce Technology, the first UV protection formula that is enhanced when exposed to water.

“Synchro Canada is thrilled to partner with Shiseido as they launch their new WetForce Suncare product line”, stated Synchro Canada CEO Jackie Buckingham. “Our synchronized swimmers often train outdoors and thus the fit between Shiseido’s new product brand and our athletes is extraordinary. We are also extremely pleased and proud to welcome Shiseido into the Synchro Canada sponsor family. Our athletes feel well supported by our excellent corporate partners and carry that support with them to every competition. As our official skincare and suncare partner, Shiseido will definitely help Team Canada reach its goals.”

“The beauty, performance, elegance, and strength of the Synchro Canada team, as well as the sport of synchronized swimming itself, are a perfect reflection of Shiseido’s brand values, our commitment to innovation and technology, and our dedication to quality in the performance of our products.” said Mr. Hitoshi Okamoto, President and CEO of Shiseido (Canada) Inc. “We are proud to partner with this group of exceptional athletes, whose outstanding performance in Canada and abroad truly reflects the philosophy of our new Suncare WetForce technology.”

2015 Shiseido Canadian Synchronized Swimming Open Championships

The 2015 Shiseido Canadian Open will take place in Toronto from April 29 to May 3, 2015, and will be held at Toronto’s newest aquatic facility, the CIBC Pan Am / Parapan Am Aquatics Centre and Field House. Junior and senior athletes from all over the country will compete in the event, including Canada’s Senior National Team, which will be back at the same venue in July looking for gold at the 2015 Toronto Pan Am Games.

The 2016 Shiseido Canadian Open will be held in Alberta.

About Shiseido

Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.

About Synchro Canada

Synchro Canada is the national organization governing synchronized swimming in Canada. It represents 10 provincial associations, a territorial association, as well as some 150 clubs and 12,000 members across Canada. A member of FINA, the world’s governing aquatic sports organization, Synchro Canada promotes the quest for excellence by developing the athletes, citizens and ambassadors of the sport of synchronized swimming at every level.

Synchro Canada would like to thank its sponsors:

Program partners: Sport Canada, Own The Podium, the Institut national du sport du Québec

Official Aquatic Supplier: Speedo Canada

Official Skincare and Suncare: Shiseido Canada

Official make up: MAKE UP FOR EVER

Official suppliers: Knox Gelatine, AdUp, National Car Rental

Official hotel: Hilton Hotels Canada

For further information, visit Synchro Canada’s Website at www.synchro.ca or follow Synchro Canada on Twitter , Facebook and YouTube

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For information:

Stéphane Côté

Communications Coordinator